kodak summer

kodak summer

Kodak Summer is about the feeling of summer and youth as a destination, more than any single place. It follows people moving through beaches, boardwalks, orchards, and roadside storefronts during that stretch of time when the season feels endless and directionless in the best way, like it could go on forever. Set across scenes of Americana, city life, and open natural spaces, the series captures young people moving through places defined by freedom, curiosity, and seasonal escape.

Borrowing visual inspiration from a favorite 70’s Americana photographer, William Eggleston, the images use oversaturated color, and capture ordinary scenes that are treated like movie stills. Summer is shot as a moment in time that’s temporary, nostalgic, and deeply tied to the places where it unfolds. Nothing here is staged as a fashion moment; subjects interact with their surroundings naturally and were directed to portray their inner freedom and wild spirit.

Visual Influence: William Eggleston, disposable camera color, American road-trip photography
Styling Direction: No fashion styling, subjects dressed as they would be on an actual summer day
Shooting Style: Handheld, available light, favoring golden hour and blown-out midday over even, controlled exposure

Campaign Direction:
Inspired by night scenes from early-2000s cinema and modern youth culture imagery. The environment becomes part of the subject's identity: chaotic, colorful, and electric.