ART DIRECTOR // CREATIVE PRODUCER // BRAND STORYTELLER

summer euphoria

summer euphoria

summer euphoria

 

summer euphoria


A late-night portrait series exploring the feeling of summer ending, combining fleeting youth culture in spaces designed for spectacle. Neon lights, carnival rides, and artificial color create a surreal stage where individuality and self-expression collide with nostalgia.

Campaign Direction:
Inspired by night scenes from early-2000s cinema and modern youth culture imagery. The environment becomes part of the subject's identity: chaotic, colorful, and electric.