sxsw topo chico x coca-cola activation 2025

Brought down to Austin to capture the images of the SXSW event, a week long city-wide festival that covers music, art, and pop-ups. Working for Topo Chico to document the activation with Coca-Cola.

I traveled all around the city to different events to shoot guests and patrons opening, drinking, and enjoying Topo and Coke products. I shot event photography in documentary style, including people interacting with the team, enjoying the atmosphere, and close-up detail shots. At first glance, a single photo might not tell a story on it’s own; however, the group of images as a whole creates a big picture aesthetic of Austin and the vibe of the activation.

These images were shared with Topo Chico and the Coca-Cola corporate teams for marketing purposes.