sxsw topo chico x coca-cola activation 2025

Topo Chico brought me down to Austin for SXSW, a week-long, city-wide festival spanning music, art, and pop-ups, to document their activation alongside Coca-Cola. The assignment meant moving around the city to wherever the brand had a footprint, catching guests as they discovered the pop-ups and interacted with the product.

I shot this in a documentary style: people opening drinks, teams working the crowd, close-up details of bottles on ice. Any single frame from a shoot like this can read as a fragment, but the full set builds something bigger: a real sense of Austin that week and the specific energy of the activation itself.

The images were delivered to both the Topo Chico and Coca-Cola corporate teams for marketing use.

Creative Direction & Photography: Danielle Webster (me)
Client: Topo Chico x Coca-Cola
Location: Austin, TX